My name is Joy. I own a growing business called Be The Difference Clothing. This company was established in August of 2013. Most if not all designs are created to inspire those who see and wear the designs. Some designs are inspired by personal experiences and others from situations seen or heard. I distinctly remember the moment I decided to print t-shirts. I was driving home from an event when for the first time in my life I saw a person “stuck”. They were literally standing on the corner bent backwards just swaying a little. After I drove by it hit me … I remember thinking, "What am I doing, I am no different than the next person who just says to themselves wow so sad." I could no longer stomach being the passerby. It took guts and I battled fear of being rejected to create the Addiction Kills The Family design.


I am at the point where my concern is in comfort and support. This company has many discussion pieces and light hearted playful themes that it can appeal to any age, race or understanding.


The company has expanded into speaking engagements and workshops. For booking please contact 


If you love reading, I self published a few Quotes books for your mind blowing enjoyment.


While it is fun seeing sales and brand growth, what benefit would it be if people did not fully understand the power of each design. My hope is for lives to change, sparks to be lit, hearts to remember or believe in love. Last but not least, each person applying what is shared.

It's not just clothing... It's a way of life! Affirmations printed on Clothing.

Est. August 2013 in Jersey City, NJ, our inspirational company's mission is to encourage, inspire and uplift those who wear and see our clothing. Most designs are discussion topics, such as social awareness and health themes. We recently expanded into limited edition socks and original quotes books.


Every design is printed by a BTDLLC team member. The sky is the limit and we will keep pressing on with our every endeavor. 

Will you join the movement? BE THE DIFFERENCE!


528 Bergen ave Ste. 4417

Jersey city, NJ 07304