Digital marketer based in Bangalore who spends way too much time thinking about why people wear what they wear.

I work with Trendble, an Indian streetwear brand built for the generation that treats self-expression as a non-negotiable. My day-to-day sits at the intersection of content, culture, and consumer behavior — figuring out what actually resonates with Indian Gen Z and why.

I write about fashion psychology, streetwear trends, and the quiet ways clothing shapes identity. Not the glossy magazine version. The real, everyday, metro-ride-and-café version that most people actually live.

If something I write makes you think twice about what you put on in the morning, that's enough for me.

Find more at trendble.com